The full title of Malcolm Gladwell’s book is David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
“You have to be outside the establishment—a foreigner new to the game.”
From time to time we’re going to be featuring various quotations from Gladwell’s David and Goliath in our posts. I really don’t think most people understand what we are facing in promoting Sinxay. The odds are dramatically stacked against us and the expectation is we’re going to be losers. Yes, we’re considered foreigners and outsiders by the publishing industry, equivalent really to being like “undocumented” immigrants that should be walled off from the access and acceptance provided by the powerful publishing world.
One example. We are not allowed to include any cataloging data in the book. Traditionally cataloging data is provided on the copyright page. Even if we published our “recommendation” for cataloging Sinxay somewhere else in the book, it could be recalled by the publishing industry (however that would happen). If we could, we would include the following Dewey Decimal #: 895.919 (Literature of other languages – Lao)
How dare we have the audacity to self publish a book on Sinxay and even think, even if it’s just a glimmer, that we can be successful? The fact is we have been told numerous times not to expect to be successful, that we won’t make any money and we’ll be extremely lucky if we can sell more than 100 copies of Sinxay, as 95% of self-published books don’t sell over 100 copies.
I think the attitude by most is that we should be happy that at least we published a book and leave it at that. Well, they don’t know nor understand the transformative power of Sinxay that is motivating us, so just like the energizer bunny we’re going to keep going and going and going…